I’m in a good mood today to talk a bit more about seo. If you read my Kinds and methods of search engine optimization post, you may already know that i’ll be talking about two things today:
- On-page search engine optimization
- Off-page search engine optomization
Now i’ll break these two apart and explain them in detail.
On-page search engine optimization
On-page seo stands for all of the techniques and methods used on your web site that is hosted on a server. You have full control of how you make this changes and a lot of these can make difference in ranking for a specific keyword on page 500 or page 10 or maybe even higher (depends on the competition and a lot of factors which are explained in my blog).
The on-page optimization elements are:
- Titles, Headings
- Meta tags
- Clean Design
- Navigation
- Content - Keywords
- URLs
- Sitemaps
- File size
- Site size
- Domain name
- Site age
- Images - ALT
- Outgoing links
- and others…
You may know some or maybe even all of the elements i just named, but using them the right way so the search engines can enjoy your site is a different story. Also the list may get bigger since i may forgot some of the seo elements and will be adding them later.
Each of these elements has it’s own set of rules that Google and other search engines like. The purpose of these is, that you help the search engine spiders to read your content and site without any errors. This will show quality and will get you ranked higher.
Off-page search engine optimization
This method is in my opinion the hardest part in seo because it requires a lot of work on a daily bases. You could also do it 1 day in a week, it depends and some people don’t have to do it at all since they rather make quality content which makes these kinda automated, which is a good thing in off page optimization. Let me first tell you which these are and then i’ll explain it.
The off-page seo elements include:
- Page Rank
- Backlinks
- Link Exchange
- Anchor text
- Relevancy
- Directories
- Traffic
- Bookmark
So the most important off-page element are backlinks and Link Exchange. These are links to your web site - page that have to be relevant (for max results!) to your niche. The more links you have to a page/keyword, the better will it be ranked. That is why writing to other people and asking them to exchange links is important and takes a lot of your time. There are some tips and tricks to help you with it, but that’s just a topic for another post. So in short, off-page seo are the elements and thigs, that are on other websites and have impact (good or bad) on your sites.
That’s it for today. You may want to bookmark this page since i’ll be writing a nice post about each of this techniques and also link to that topic from this page so the navigation will be easier.
Also if you may find this post useful, tell it to others or use some of the “bookmark to…” options available below. Until the next time…
Kian Ann has made a Comment
Hey Darjan, some argue that actually all that matters is the off page SEO - or at least, on page optimization doesn’t do much actually, unless you combine it with an off page optimization strategy
Darjan Panic has made a Comment
It’s true, off-page has more importance when it comes to SEO, but it’s a lot harder than on-page optimization. Also, titles and h1 + writing a good keyword rich unique article has a lot of importance too.
And having these can have a big impact on your search engine ranking. So instead of page 50 you’ll be on page 2 (just a example). Title’s are really important when it comes to on-page seo. Just look at the results you get when searching Google, the keywords in titles of webpages are even bold. Meaning Google even points out the importance of the title for you.
keyur parmar has made a Comment
Hi Darjan,
I was just searching for the on-page optimization factors in google and i got ur’s blog. It helped me a lot. Thanx buddy. My site is offering a free director submission for seo firms. I u wish then u can submit your’s or any one’s site in it.
seowebdesigner has made a Comment
Does this really effects for website to get notified by search engines and your website will come up on the search engines. For particular keyword or bunch of keyphrases. I think this two methods is not enough for perfect search engine optimization. Anyways, thanks for nice article.
SeoGuy008 has made a Comment
Of course, Its really important for every website which present in major search engines like google, msn, yahoo, etc., But we must take care to exchange the links between someones and ours. We take some good links to exchage.
Nail has made a Comment
Yeah Darjan, its fact that both on page and off page optimization techniques are inter dependent for web site ranking. it really good content……