Moo minicards are sweet!

One of the ways of getting work as a freelancer is to have business cards. A lot of people have them in the usual size and they all look the same. Why are Moo cards better then?

The answer to that question is simple. For those who are reading this post and already have the pretty Moo cards, it’s crystal clear. They are cool, smaller in size which makes them stand out of all those boring ones, and each of them is different. Another thing is, they are really popular.

You may remember when you were a young sticker or stamp collector. Well Moo cards are so popular, that people are trading them. They just can’t have enough of them
100 cards cost about $20. They are full color and the print is high quality. On the back side, you can have 6 lines of text. Impressing a client with a different non-boring type of card could be a big plus. Oh and did i mention, they come in a recycled box and so is the paper.

As i designer having all the cards different is a big benefit for me. Since all pictures on the front side of the card are made from my work/portfolio, photographs i’ve taken etc. Now when i meet a future client i’ll show him 10 cards and say choose the one you like. That way, he will choose the business card he likes the most meaning that one will be the most memorable to him. Also he will be able to see my work right away, even before he looks at the url to my site at the back.

I’ve heard people say, that business cards should be all the same. Well i say, it may be a guideline, but it depends from the marketing ideas etc. Having a logotype on every card sure is a big benefit since it gives exposure to your brand.

But for me, my brand is my name and my work so i think it’s better to give exposure to my work than in the brand… for now