Branding is one of the most important things a company has to work on. And because branding is so damn powerful a lot of money goes into promoting the brand. Why is that?
Let’s take for example McDonald’s. They spend more than billion of dollars per year on branding and advertising. I remember being a kid, and have come the first time to them. What i got was a FREE balloon and that paper cap. I know a lot of you had similar experience with this. This is the point where the brand starts to work. It’s even more powerful on a innocent child, but adults get to play the company’s game too.
If anyone watched Super Sized Me, you may have seen what McDonald’s does. What their brand is capable of. I remember when kinds were shown some pictures of famous people, after that point, the study has shown that these kids know, that Ronald McDonald, the clown, really knows what is good for them. So they trust him in full. Well who wouldn’t they got free balloons, caps, toys and other that stuff.
Today, this brand has got even powerful. Now kinds think, that if the food has that M logotype, it tastes better than everything else. Even vegetables taste better. So the brand tricks them into thinking or experiencing good or bad food.
Same stuff happens to Nike, Adidas etc. If it has a famous brand on it, it’s better. Is this true or not?
SunTimes calls this method brainwashing – and you can read a lot more stuff about this topic here.