I see a lot of commercials and ads today that use motion graphics and cg. Most of them i really like since there is a lot of hard work put in those 30 seconds. A lot of them are creative and have a idea behind it which makes the viewer like the product or even buy it. And that’s the purpose of ads.
Now some other ads in a niche like that washing powder and cleaning chemicals are mostly the same. Left is the default product, and right is our great and new product which really makes a difference. I’m gonna write a tutorial in the next days on how this ads work. Especially the ones where they go over a bath tub with a sponge and it’s super clean and even whiter! It’s just a illusion and a lie and most such ads don’t even hide it. Poorly made ads to trick the common viewer.
Anyway today’s post is about a very well made ad that will make you watch it couple of times and each time you’ll enjoy it. The Ford Fiesta ad/commercial. Watch closely the people, the motion, everything! The heartbeat on the screens and other elements, every frame is well planned. And elements are used to please the eye of the viewer. Even the music is well chosen. A true harmony.
Fiesta This is Now English 60″ from Fiesta on Vimeo.
Tags: cg, Inspiration, Motion graphics
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