I’m a really big fan of the Ars Thanea company, i remember them from couple of years ago, where they had a amazing flash website (they have a really good one now too, but it’s a new design). Go and look at their work. Take your time looking at them since some have a lot of detail.
Their last project was for Bacardi and the flash site they made has a really unique navigation with lots of nice animation that really do well together, present the visual message to the viewer telling him he’s thirsty!
And while i was looking at the site i started to want to enjoy that Mojito more and more. But what i really liked at the site was this fresh water styled effect that gives dynamics to the whole picture. This is what really makes a diference to the whole idea.
So i’ll try to reverse engineer the whole image and try to make a tutorial about this style of making a product pop! I’ll start with the picture and how to make those splashes etc. or you’ll even be able to take mine This is a pretty popular style and you can apply to all kinds of products, people etc. Some use it instead of clothing too. I just need toi fix up my pc since the graphic card died on me.